Summary
We are seeking an experienced and dynamic Field Marketing Manager to lead the development and execution of regional marketing strategies that drive sales growth and enhance brand visibility. This role partners closely with sales teams and regional partners to enable success through targeted initiatives in pipeline generation, partner enablement, and marketing communications. Reporting to the Sr. Manager of Field Marketing, you will play a pivotal role in shaping and implementing our partner and direct marketing strategies within your assigned regions - West & Central (USA).
Become part of a forward-thinking organization where your creativity, expertise, and leadership can make a tangible impact. This role offers the opportunity to work in a collaborative environment, develop cutting-edge marketing strategies, and contribute to our company’s growth and success.
Responsibilities- Develop and execute comprehensive regional marketing plans aligned with company goals and sales objectives
- Collaborate with sales teams to identify target markets and customize marketing strategies to meet regional needs
- Plan, organize, and execute field events, trade shows, and promotional activities to engage prospects and drive customer interest
- Conduct market research to uncover trends and customer insights, providing actionable recommendations for marketing campaigns
- Leverage data to evaluate and analyze the performance of marketing initiatives, making data-driven decisions to optimize results
- Support multiple sales teams by balancing regional priorities and fostering alignment within the field team structure
- Build and nurture strong relationships with local partners, resellers, and stakeholders to amplify brand visibility and engagement
- Manage budgets for field marketing initiatives, ensuring efficient allocation of resources and ROI
- Define region-specific marketing goals and KPIs, and report on campaign performance to key stakeholders and leadership
- Stay up to date with the latest marketing technologies and industry trends to maintain technical competence and innovation
Qualifications- Bachelor’s degree in Marketing, Business, or a related field
- 3+ years of experience in field marketing or a similar role - global experience is a must
- Strong knowledge of marketing principles and best practices, and a proven ability to drive impactful campaigns
- Experience in the enterprise security industry is highly desirable
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams
- Highly organized, adaptable, and capable of prioritizing in response to evolving business needs
- Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced, dynamic environment
- Proficiency with marketing and CRM tools; HubSpot and Salesforce preferred
- Strong analytical skills and the ability to use data to inform decisions
- Technically competent, with a commitment to staying current with emerging technologies and marketing tools
- Willingness to travel as required to support regional events, meetings, and initiatives
The total compensation package for this full-time position includes a salary range of $95,000 - $110,000. Individual compensation packages are based on factors unique to each candidate, including job-related skills, experience, qualifications, work location, training, and market conditions. In addition to cash compensation (includes base salary and, where applicable, may include incentive or overtime pay), Brivonians are eligible for benefits & perks (www.brivo.com/about/careers) based on their work locations.
